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BIBLIOGRAPHY BOOKS 1. C.R.Kothari ‘Research Methodology Methods and techniques’, Revised 2nd Edition, New Age International Publishers, 2004 2. Philip Kotler, ‘Marketing Management’, Revised Edition, Prentice Hall of India, New Delli, 2006. 3. Philip Kotler and Kevin Lane Keller, ‘Marketing Management’, Dorling Kinersley(India) Pvt Ltd, 2007 4. The Art of Retailing - A.J. Lamba WEBSITE 1. www.morestore.com 2. www.adityabirla.org 3. www.workforce.com 4. www.indiaretailing.com 5. www.retailindust
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  BIBLIOGRAPHY BOOKS 1. C.R.Kothari ‘Research Methodology Methods and techniques’, Revised 2 nd Edition, New Age International Publishers, 20042. Philip Kotler, ‘Marketing Management’, Revised Edition, Prentice Hall of India, New Delli, 2006.3. Philip Kotler and Kevin Lane Keller, ‘Marketing Management’, DorlingKinersley(India) Pvt Ltd, 20074. The Art of Retailing - A.J. Lamba WEBSITE 1.www.morestore.com2.www.adityabirla.org3.www.workforce.com 4. www.indiaretailing.com 5. www.retailindustry.com 6. www.ibef.org 7. www.thebrandreporter.com 8. www.fiber2fashion.com 9. https://www.in.kpmg.com 10. http://testfunda.com 11. http://www.pomsmeetings.org12.http://www.gov.mb.ca 13. http://www.ghallabhansali.com 14. http://www.scribd.com  A Meta-Analysis of National Brand and Store Brand Cross-Promotional PriceElasticities Raj Sethuraman (1995) Marketing Letters 6:4 (1995): 275-286© 1995Kluwer Academic Publishers, Manufactured in the Netherlands7Attitudes to Private Labels: The Role of Store Image, Alison Fraser, AucklandUniversity of Technology   , alison.fraser@aut.ac.nz, ANZMAC 2009Antecedents of private label attitude and national brand promotion attitude:similarities and differences, Judith A. Garretsona,*, Dan Fisherb, Scot Burton,Journal of Retailing 78 (2002) 91–99,Achabal, Dale, W.L. Gorr, and Vijay Mahajan (1982), “MULTILOC: A MultipleStore Location Decision Model,”  Journal of Retailing  , Vol. 58 (Summer), 5-25.Ahluwalia, Rohini and Zeynep Gurhan-Canli (2000), The Effects of Extensionson the Family Brand Name: An Accessibility-Diagnosticity Perspective,  Journal of Consumer Research , 27 (December), 371-381.Burt.s and Mavrommatis.A,(2006),”The international Transfer of Store brandimage”, International review of retail distribution and consumer research ,16(4) pp.395-4133Baker, Julie, A. Parsuraman, Dhruv Grewal, and Glenn B. Voss (2002), “TheInfluence of Multiple Store Environment Cues on Perceived Merchandise Valueand Patronage Intentions,”  Journal of Marketing  , Vo. 66 (April), 120-141.Bell, David, Teck-Hua Ho, and Christopher Tang (1998), “Determining Where toShop: Fixed and Variable Costs of Shopping,”  Journal of Marketing Research ,Vol. 35 (August), 352-369Consumers’ Shopping Behavior Pattern on Selected Consumer Goods: EmpiricalEvidence on Malaysian Consumers by Oriah Akir* and Md. Nor Othman [6] ,Journal of Business & Policy Research Volume 5. Number 1, July 2010 Pp. 123 – 157  Chaudhari and Holbrook (2005)The Chain Effect from brand trust And Brandeffect to brand performance : The role of brand loyalty ,J. Mark 65(2):81-9314. Celina Gonzalez Mieres, Ana Marıa Diaz Martin and Juan AntonioTrespalacios Gutierrez,European Journal of Marketing [14] ,Vol. 40 No. 1/2, 2006Page 61-82 Emerald Group Publishing Limited 0309-0566 DOI10.1108/03090560610637310Corstjens, Marcel, and Rajiv Lal (2000). “Building Store Loyalty Through Privatelabels,”  Journal of Marketing Research , Vol. 37 (August): 281-291.Determinants of store brand choice: a behavioral analysis by   George Baltas [22] ,JOURNAL OF PRODUCT & BRAND MANAGEMENT, VOL. 6 NO. 5, 1997 pp. 315-324 © MCB UNIVERSITY PRESS, 1061-0421Dawar, Niraj and Paul F. Anderson (1994), The Effects of Order and Direction onMultiple Brand Extensions,  Journal of Business Research , 30, 119-129.Gyore, D ,J.popp,M.Stauder and V.tunyogine Nechay,’Procurement and priceformation strategies in the Hungarian grocery retail sector ’Az elemiszer-kiskerekedelem beszerzesi es ark epzesi politikaja, AKI Papers in agriculturaleconomics 2009/9 BudapestHussain Ali Jafri, Trey Rodgers, and D. I. Padberg, Price Competition between National Brand and Private Label Food Products between 1966-1992 [28] , Journal of Food Distribution Research, September 93, page 49 to 55Journal of Product & Brand Management20/1 (2011) 27–36 q Emerald GroupPublishing Limited [ISSN 1061-0421][DOI 10.1108/10610421111107996] 27Justin Beneke, consumer perception of private label brands within the retailgrocery sector of South Africa, African Journal of Business Management Vol. 4(2),Page, 203-220, FebruaryJorge Tarzigan, Should private label manufactures produce private labels, journalof Modelling in Management,Vol. 2 No. 1, 2007pp. 56-70   Emerald GroupPublishing Limited1746-5664DOI 10.1108/17465660710733059K. Sudhir and Debabrata Talukdar (2003), whether store brand patronage byhouseholds led to an increase in store patronage  L.E. Wells, H. Farley and G.A. Armstrong International Journal of Retail&Distribution Management , Vol. 35 No. 9, 2007 page 677-690Emerald GroupPublishing Limited0959-0552 DOI 10.1108/09590550710773237Master of Science Thesis, Department of Industrial Economics and Management,Royal Institute of Technology Stockholm, Sweden 2007Mayers,j.(1967).Determinants of private brand attitude .Journal of marketingResearch .4(1),73-81Private Label Brands in Food and Grocery, The changing perception of Consumersand Retailers in India by Prof.Lakshnmi Nair, Researcher’s world,Vol. – II, Issue –1, January 201Private Label Brand Choice Dynamics, Logit model involving demographic and psychographic variables by Abhishek, W.P. No. 2011-01-07, Page 01 to 20,January 2011, INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD,INDIARajeev Batra and Indrajit Singha (2000),Consumer Level Factors Moderating theSuccess of Private Label Brands, Journal of Retailing, Volume 76, No.2, 2000 page175–191, ISSN: 0022-4359Copyright © 2000 by New York UniversityRosen .D. (1984) Consumer perception of quality for generic grocery product: Acomparison across categories .Journal of retailing, 60(4), 64-80Shnnnon, R. & Mandhachitara R.,(2005) Private Label grocery shopping attitudeand Behavior :A cross Cultural Study, Brand Management ,(12)6,461-474Sanjay K Dhar and Stephen J Hoch, Marketing Science, Vol. 16, No. 3 (1997), page. 208-227The Propensity to Purchase Private Brands by Chinese Consumers ManyuHuang* and Kevin E. Voges, International Review of Business Research Papers,Vol. 7. No.2 March 2011. Page 1-10Stephen J Hoch and Shumeet Banerji (1993), When Do Private Labels Succeed? Sloan Management Review; summer 1993; 34, 4; ABI/INFORM Global page 57 to67
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