Using Social Media to foster community and mobilise supporters

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1. Using Social Media to foster community and mobilise supportersJona Hölderle | Dolziger Str. 39 | 10247 BerlinT +49 163 697 696 4 | jona@pluralog.de | pluralog.de 2.…
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  • 1. Using Social Media to foster community and mobilise supportersJona Hölderle | Dolziger Str. 39 | 10247 BerlinT +49 163 697 696 4 | jona@pluralog.de | pluralog.de
  • 2. ÜberJona Hölderle • Online Marketing for NGOs - pluralog.de • Fundraising and Social Media | NABU • Founder Pluragraph.de & Youthmedia.eu • Author sozialmarketing.dePlu|ra|log 2EULAR 2012 – Using social media to foster community and mobilise supporters
  • 3. What are Social Media? • Social Media are technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals! • It‘s a culture that changes the web. It‘s not about one platform!Plu|ra|log 3EULAR 2012 – Using social media to foster community and mobilise supporters
  • 4. Plu|ra|log 4EULAR 2012 – Using social media to foster community and mobilise supporters By Brian Solis & JESS3
  • 5. Why you should use Social MediaPlu|ra|log 5EULAR 2012 – Using social media to foster community and mobilise supporters
  • 6. 1 | e people are already there!Plu|ra|log 6EULAR 2012 – Using social media to foster community and mobilise supporters
  • 7. Facebook-Usage Users/Total (EU) 52 % 48 % Quelle: internetworldstats.com 360 Mio Onliner Facebook OnlinePlu|ra|log 7EULAR 2012 – Using social media to foster community and mobilise supporters
  • 8. 2 | To create Pluralog!Plu|ra|log 8EULAR 2012 – Using social media to foster community and mobilise supporters
  • 9. https://www.facebook.com/arthritiswarriorPlu|ra|log 9EULAR 2012 – Using social media to foster community and mobilise supporters
  • 10. Plu|ra|log 10EULAR 2012 – Using social media to foster community and mobilise supporters
  • 11. 3 | To support CampaigningPlu|ra|log 11EULAR 2012 – Using social media to foster community and mobilise supporters
  • 12. Build your community beforeyou need it!Plu|ra|log 12EULAR 2012 – Using social media to foster community and mobilise supporters
  • 13. To go viral, you need ahomebase!Plu|ra|log 13EULAR 2012 – Using social media to foster community and mobilise supporters
  • 14. 4 | To solve ProblemsPlu|ra|log 14EULAR 2012 – Using social media to foster community and mobilise supporters
  • 15. Plu|ra|log 15EULAR 2012 – Using social media to foster community and mobilise supporters
  • 16. Plu|ra|log 16EULAR 2012 – Using social media to foster community and mobilise supporters
  • 17. http://www.nabu.dePlu|ra|log 17EULAR 2012 – Using social media to foster community and mobilise supporters
  • 18. 5 | To tell the World!Plu|ra|log 18EULAR 2012 – Using social media to foster community and mobilise supporters
  • 19. Give an inside view!Plu|ra|log 19EULAR 2012 – Using social media to foster community and mobilise supporters
  • 20. Plu|ra|log 20EULAR 2012 – Using social media to foster community and mobilise supporters
  • 21. http://blindpr.com/Plu|ra|log 21EULAR 2012 – Using social media to foster community and mobilise supporters
  • 22. Why you should not use Social MediaPlu|ra|log 22EULAR 2012 – Using social media to foster community and mobilise supporters
  • 23. 1 | Social Media is only for Youngsters!Plu|ra|log 23EULAR 2012 – Using social media to foster community and mobilise supporters
  • 24. Demographics6.000.000 Active Usera 20105.250.000 Active Users 20124.500.0003.750.000 Quelle: Facebookmarketing.de | Facebook3.000.0002.250.0001.500.000 750.000 0 13-17 18-24 25-34 35-44 45-54 55-64 65+Plu|ra|log 24EULAR 2012 – Using social media to foster community and mobilise supporters
  • 25. DifferencesPlu|ra|log 25EULAR 2012 – Using social media to foster community and mobilise supporters
  • 26. 2 | What about my privacy?Plu|ra|log 26EULAR 2012 – Using social media to foster community and mobilise supporters
  • 27. Social Media collecting data Picture: flickr showbizsuperstarPlu|ra|log 27EULAR 2012 – Using social media to foster community and mobilise supporters
  • 28. Spread the word Picture: flickr Renato GanozaPlu|ra|log 28EULAR 2012 – Using social media to foster community and mobilise supporters
  • 29. Have your own homebase! „In Social Media, the internet is not your own anymore.“Plu|ra|log 29EULAR 2012 – Using social media to foster community and mobilise supporters
  • 30. 3. Social Media is only for personal mattersPlu|ra|log 30EULAR 2012 – Using social media to foster community and mobilise supporters
  • 31. Dual use: Private & Business • You need to have personal accounts, but you can hide your identity. • Working contacts become friendsPlu|ra|log 31EULAR 2012 – Using social media to foster community and mobilise supporters
  • 32. 4 | at‘s a hell of work!Plu|ra|log 32EULAR 2012 – Using social media to foster community and mobilise supporters
  • 33. Resources Picture: flickr Scott McLeodPlu|ra|log 33EULAR 2012 – Using social media to foster community and mobilise supporters
  • 34. e perfect Setup!Plu|ra|log 34EULAR 2012 – Using social media to foster community and mobilise supporters
  • 35. Yo Google+ ... uT ub i als e ec Sp Community / Forum / Twitter Facebook Support-Group HomepagePlu|ra|log 35EULAR 2012 – Using social media to foster community and mobilise supporters
  • 36. ank you! Questions?Jona Hölderle • www.pluralog.de • jona@pluralog.de • twitter.com/pluralog • slideshare.com/pluralog • xing.com/profile/Jona_HoelderlePlu|ra|log 36EULAR 2012 – Using social media to foster community and mobilise supporters
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