Kingfisher Airlines Analysis


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  Analysis On KingfisherAirlines  Contents  Aviation industry  Company profile  –  Kingfisher Airlines  7p’s Analysis    3c’s Analysis    Customer recovery & relationship management  Company Profile  –  Jet Airways  7p’s Analysis    3c’s Analysis    Customer recovery & relationship management  Comparison  –  Kingfisher Airlines & Jet Airways  Aviation Industry in India    Civil aviation in India started with its first commercialflight on February 18, 1911  Journey from Allahabad to Naini  First domestic air route between Karachi and Delhi wasopened in December 1912 by the Indian State Air Servicesin collaboration with the Imperial Airways, UK as anextension of London-Karachi flight of the ImperialAirways.  Sector structure/Marketsize    With a growth rate of 18 per cent per annum, the Indianaviation industry is one of the fastest growing aviationindustries in the world.  Today, private airlines account for around 75 per centshare of the domestic aviation market.  India has jumped to 9th position in world's aviationmarket from 12th in 2006. The scheduled domestic airservices are now available from 82 airports as against 75 in2006.
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