Kingfisher Airlines

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  3/17/13 Kingfisher AIRLINES-EMERGENCE TO CRISIS SUBMITTED BY :SURBHI- 138SHANTANUCHANDRA- 150 11  3/17/13 CONTENTS KINGFISHER EMERGENCE  Introduction  Vision ,Values & Mission Statements  Key People  History  SWOT Analysis  Marketing Efforts 22  Click to edit Master subtitle style 3/17/13 KINGFISHER AIRLINES ã Kingfisher Airlines is an airline based in Bangalore,India. Termed as the “first full frills-true valuecarrier”. ã Kingfisher Airlines has received 30 awards forinnovation, customer responsiveness and was voted“The Best New Airline of the Year” within months of its launch. 33  3/17/13 VISION  “The Kingfisher Airlines family will consistentlydeliver a safe, value based and enjoyable travelexperience to all our guests”   VALUES  Safety  Services  Hainess 44
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