WC Sponsorship Packet 2012-2013

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Sponsorship Opportunities 2012-2013 1 | Table of Contents About Us | 2 What is Wharton Council? Wharton Council a student government body dedicated to improving student life by fostering a more complete cocurricular experience for the Wharton undergraduate community. The Council achieves this goal by supporting Whartonrecognized clubs as well as organizing community-building social traditions and initiatives. Our school-wide social initiatives are called “Traditions” because they are intende
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  Sponsorship Opportunities 2012-2013  1 | Table of ContentsAbout Us |2 What is Wharton Council? Wharton Council a student government body dedicated to improving student life by fostering a more complete co-curricular experience for the Wharton undergraduatecommunity .The Council achieves this goal by supporting Wharton-recognized clubs as well as organizing community-building socialtraditions and initiatives. Our school-wide social initiatives arecalled “Traditions” because they are intended to create sharedexperiences for Wharton undergraduates across classes andconcentrations. Why should I sponsor a tradition? Wharton Council events and marketing materials reach over2,500 undergraduates. By sponsoring a Wharton Council event, your business will be exposed to not just the general student body, but specically to Wharton undergraduate club leaders too. We know how important it is to get your brand name outthere to young students , and we can guarantee that this is aneffective and easy way to do so. About UsClubbing NightHostile TakeoverWharton 5K Contact Us23579  3 | Clubbing NightClubbing Night |4   Clubbing Night is an annual fair that showcasesall 40+ Wharton undergraduate studentorganizations. The event is attended by the 500freshmen that have just enrolled at The WhartonSchool. The purpose of the event is for students toexplore the extracurricular opportunities offered atWharton and to engage with the leaders of theseorganizations. Reasons to Sponsor By sponsoring Clubbing Night, you will be advertising your company to more than 500 new members  of the Penn and Philadelphia communities. These students have just arrived in Philadelphia and are unfamiliarwith the various dining, shopping, and entertainment options that the city has to offer. They are all prospectivecustomers to your business and will potentially be your customers for the next four years. Thus, sponsoring Clubbing Night will give you the chance to reach out to this student population . Sponsorship Tiers General SponsorThings to Do inPhillyFreshman GuideMocktail BarLighting & SoundSystemDescription The GeneralSponsor willhelp us cover various othercosts of theevent.A publication thatdescribes the vari-ous dining, shop-ping, entertain-ment, and culturaloptions within thecity of Philadel-phia, distributedfree of charge toall 500+ Whartonfreshmen.A publication thatintroduces the various aspects of student life at TheWharton School,distributed free of charge to all 500+Wharton fresh-men.The MocktailBar, in keeping with our Luautheme, willprovide refresh-ing, free, non-alcoholic drinksto all studentsattending Club-bing Night.This year’s Club-bing Night willtake place out-doors.To provideadequate lighting and create an up-beat atmosphere,the event willrequire lighting and sound systemservices. How toSponsor A donation of $500 towardsthis event makes you a GeneralSponsor!Sponsor will payfor the printing of the guides.Sponsor will payfor the printing of the guides.Sponsor (prefer-ably restaurantor catering company) willpay for or sup-ply the drinks,cups, and nap-kins.Sponsor willprovide or pay forlighting and soundsystem services forthe event. Benefit Sponsor’s ad- vertisement willbe placed in theThings to doin Philly Guideand FreshmanGuide. Yourcompany logowill also beincluded in allClubbing Nightmarketing mate-rials.Sponsor is giventhe front insidecover of the Guideto place an adver-tisement in. Yourcompany logo willalso be included inall Clubbing Nightmarketing materi-als.Sponsor can alter-natively purchasean ad in the guideor provide give-aways (e.g. pens).Sponsor is giventhe front insidecover of the Guideto place an adver-tisement in. Yourcompany logo willalso be included inall Clubbing Nightmarketing materi-als.Sponsor can alter-natively purchasean ad within theguide.Sponsor isgiven the Barto utilize foradvertisement.Your logo willalso be includedin all Clubbing Night market-ing materialsreferencing theBar. You mayalso choose toprovide napkinswith your logo.Sponsor, prefer-ably lighting orsound company,will have the op-portunity to mar-ket their servicesto students, manyof whom willhosting events thatwill require light-ing and sound.Company logowill also be includ-ed in marketing materials.  5 | Hostile TakeoverHostile Takeover |6   Each year over 300+ students, staff, and facultyparticipate in this tradition, making it the mostpopular Wharton Council tradition. This simplegame of Assassins creates excitement that extends tothe entire University of Pennsylvania student body.This great event is a fun opportunity to meet fellowstudents and compete for great prizes. Reasons to Sponsor This Wharton Council event is the most widely publicized Wharton Undergraduate Tradition,having  over 300 participants every year . This game of Assassins, Hostile Takeover, delivers long-termexposure to the University of Pennsylvania community; this game spans over two and a half weeks following a month long exposure to promotions . Sponsorship Tiers IncludesReason to SponsorCostRound 1 Access to all marketing materialspresented during Round 1. Will bementioned on all general marketing materials and t-shirts. The rst round has largest number of participa -tion with a total of over 300 people. There isalso a strong initial excitement buzzing aroundthe University of Pennsylvania’s campus.$500 Round 2 Access to all marketing materialspresented during Round 2. Will bementioned on all general marketing materials and t-shirts.This round has about 150 participants. Thereis also a sense of curiosity that comes with theweekend hype surrounding who made it to thesecond round of Hostile Takeover.$250 Round 3 Access to all marketing materialspresented during Round 3. Will bementioned on all general marketing materials and t-shirts.This the last and most competitive cut before the grand nale. $250 FinalRound Access to all marketing materials pre-sented during Final Boardroom. Willbe mentioned on all general market-ing materials and t-shirts.This is a huge event that takes over the entireQuad Housing area, where over 1,100 Fresh-men live. This event also draws upon hundredsof spectators over the span of two hours.$500 Shirts Logo or company name will be placed on the ofcial Hostile Takeover t- shirts.For the entire event, Council Members and Ad-ministrators will be wearing the t-shirts as targetsand billboards for participants to gain immu-nity. This allows your company logo or name toreach beyond the game and gives exposure tothe entire Penn community.$500 Prizes Name or company logo will beprinted on the Prizes marketing documents. Also, you will be giventhe option to present the prizes to therecipients at the Final Boardroom.This is the most highly advertised componentof the event. They will be advertised through-out the entire month and are greatly desired byall of the participants and the rest of the Penncommunity.$500 StressBalls Name or company logo printed onthe balls distributed for the HostileTakeover game.This is the most widely distributed and usedcomponent of the event. It is also the item thatwill be kept and used beyond the duration of thegame.$750 EntireEvent Access to all marketing materials thatwill be distributed to the entire Com- munity, including balls, t-shirts, yers, website, and banner.You will be able to have your logo/companyname on all visible marketing efforts and gamematerials. This will include all three componentsof the event (not including individual rounds).$1250
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