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1. Girl Up Ad Campaign Isabel, Danielle, Isabelle, and Angie United Nations Foundation 2. Overview Print Ad -Printed Posters -Social Media Posts Video -Incorporating the…
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  • 1. Girl Up Ad Campaign Isabel, Danielle, Isabelle, and Angie United Nations Foundation
  • 2. Overview Print Ad -Printed Posters -Social Media Posts Video -Incorporating the community -Posted on social media -Runs as a television ad Radio Spot
  • 3. Timeline of Campaign -Launch #GirlUp with posters and social media -Compose videos with clips from participants reading from script -Radio spot running simultaneously throughout
  • 4. Slogan “Don’t Give Up…#GirlUp!” Uniting girls to change the world -Providing opportunity to become educated, healthy, safe, counted and positioned to become the next generation of leaders. Demographic -Girls/Women aged 11-21
  • 5. Print and Social Media Ad Examples
  • 6. Video Incorporates message of Girl Up Black & white, changes to color Includes people from target demographic The video will be posted on Facebook, Twitter, Instagram, Tumblr, and YouTube Potential to go viral from sharing on social media and community involvement
  • 7. Video Link: https://www.youtube.com/watch?v=tyLdySbdV2s
  • 8. Audio Radio Spot Audio from the video on social media Has information about Girl Up How people can get involved Plays on Top 40 radio stations, Pandora, Spotify Reaches target demographic easily
  • 9. Summary •“Don’t Give Up…#GirlUp” •Positive messages to encourage girls and women to take action •Target audience: girls 11-21 •Distribution: •Print ad – on social media and in metro stops near schools and universities •Video – social media and UNF website •Audio – radio, Spotify, Pandora
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