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  SAMPLESTRATEGIC BUSINESSPLAN An Internet Sports Entertainment Portal  This document was written by: "Business Solutions for eCommerce" The "Digital Coast's" leading ebusiness consulting firm, established on the belief that there is acritical need for objective and creative analyses of the strategic possibilities of eCommerce andInternet technology. eStrategy Partners provides both the strategic expertise of traditionalmanagement consulting firms and the technical planning capability and accountability of Internetprofessional service companies. "eStrategy"  -- the identification, design and implementation of business solutions for eCommerce.  2 Copyright & Disclaimer This business plan is presented here to benefit and promote the services of eStrategy Partners,LLC. The information and ideas herein are the confidential, proprietary, sole, and exclusive property of eStrategy Partners, LLC This plan should not be construed as an offer to sellsecurities in, Inc.  Non-Disclosure Agreement You are being furnished with confidential information that has been prepared by eStrategy Partners, LLC(The "Company"), and you may be furnished with additional information by the Company or by itsrepresentatives or agents in connection with evaluating a possible transaction with the Company. By your acceptance and as a condition hereof, you agree to treat all information concerning the Company which isfurnished to you by or on behalf of the Company, whether furnished before or after the date of this letter and regardless of the manner in which it is furnished, together with analyses, studies or other documents or records prepared by you or any of your employees or agents (collectively, "Representatives") to the extentthat such analyses, studies or documents contain or otherwise reflect or are generated from suchinformation (hereinafter collectively referred to as the "Evaluation Material"), in accordance with the provisions of this agreement.You hereby agree that the Evaluation Material will be used solely for purposes in connection with a possible transaction with the Company, and that such information will be kept permanently confidential byyou and your Representatives and you will not distribute this Evaluation Material or any part hereof toothers at any time without the prior written consent of the Company. You agree to restrain your Representatives from prohibited or unauthorized disclosure or use of the Evaluation Material and shall beresponsible for any such breach hereof. This Evaluation Material is being delivered for informational purposes and upon the express understanding that it will be used only for the purposes set forth above. Inthe event that the possible transaction which is the subject of this agreement is not completed or at theCompany's request, you shall promptly return to the Company all written material containing or reflectingany information contained in the Evaluation Material and will not retain any copies, extracts or other reproductions in whole or in part of such written material.It is understood and agreed that money damages would not be a sufficient remedy for any breach of thisagreement and that Company shall be entitled to specific performance and injunctive or other equitablerelief as a remedy for any such breach. In the event of litigation relating to this agreement, the prevailing party shall be entitled to receive reasonable legal fees and costs incurred in connection with such litigation.California law will govern the terms and conditions of this agreement.Your retention of the Evaluation Material shall constitute acceptance of the terms and conditions hereof. If you do not agree to the terms hereof, please do not read the Evaluation Material and immediately returnsuch to the Company. We would nonetheless appreciate your kindly signing and returning one copy of thisagreement which will constitute our agreement with respect to the subject matter hereof.Dated: _________ (signature) (print name) ________________________________   2 Table of Contents DisclaimerPage 1 Non-Disclosure AgreementPage 2Executive SummaryPage 5Business Concept Business Overview Page 11 How the Service Will Work  Page 11 Opportunity / Value Proposition Page 12 Services Offered Page 13 Revenue Streams Page 14Market Analysis Target Customers Page 16 Market Characteristics and Trends Page 16 Market Size and Revenue Potential Page 17 Business Models Page 17Competition Brick and Mortar Media Companies Page 18 eTailing Companies Page 19 Pure Content Companies Page 20Company Objectives and Strategies Business Objectives Page 23 Business Strategies Page 23 Competitive Advantages Page 25  3 Strategic PartnersPage 27MarketingPage 28Web Site & TechnologyPage 31Management TeamPage 32Funding and Exit Strategy Opportunity Page 33 Funding and Use of Proceeds Page 33 Exit Strategy Page 33Financial SummaryFinancial Details
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