RJS Product & Service Design

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UNIT - 2 The design of products and services Introduction: Products and services are often the first thing that customers see of a company, so they should have an impact. And although operations managers may not have direct responsibility for product and service design, they always have an indirect responsibility to provide the information and advice upon which successful product or service development depends. But, increasingly, operations managers are expected to take a more active part in p
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  UNIT - 2 Introduction: Products and services are often the firstthing that customers see of a company, so they should havean impact. And although operations managers may nothave direct responsibility for product and service design,they always have an indirect responsibility to provide theinformation and advice upon which successful product orservice development depends. But, increasingly, operationsmanagers are expected to take a more active part inproduct and service design. The design of products and services    What is designed in a product or service? All products and services can be considered as havingthree aspects: ● a concept, which is the understanding of the nature,use and value of the service or product; ● a package of  ‘component’   products and services thatprovide those benefits defined in the concept; ● the process defines the way in which the componentproducts and services will be created and delivered.  What Does Product and Service Design Do?  Translate customer wants and needs into product andservice requirements. (marketing, operations)  Refine existing products and services. (marketing)  Develop new products and/or services. (marketing,operations)  Formulate quality goals. (marketing, operations)  Formulate cost targets. (accounting, finance, operations)  Construct and test prototypes. (operations, marketing,engineering)  Document specifications.
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