Qicrafting Introduction

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Description
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. Qi means “Life Energy” in Chinese, and our mission is to infuse new life energy into brands, by helping brands to enable people to fill their own lives with energy, with wellness. We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories. Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world. For more, see: http://qicrafting.com
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  • 1. Welcome to QiCrafting
  • 2. Welcome to QiCrafting QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. Qi means “Life Energy” in Chinese, and our mission is to infuse new life energy into brands, by helping brands to enable people to fill their own lives with energy, with wellness. We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories. Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
  • 3. The Wellness Opportunity
  • 4. Think Wellness, Not Illness People around the world are rethinking of their health in terms of wellness, instead of illness. Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts. Photo from Flickr
  • 5. Become a Wellness Brand All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet. All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness. Photo from Flickr
  • 6. Enable Wellness Choices People are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system. Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them. Photo from Flickr
  • 7. Craft Wellness Experiences People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them. Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness. Photo from Flickr
  • 8. The Qi Flow Methodology
  • 9. Qi Flow Methodology Qi Flow Methodology Brand Design 6. Iteration We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories. 4. Insights Brand Stories Brand Purpose 3. Immersion 7. Inspiration 2. Intention Brand Futures 8. Impact 1. Intuition 5. Ideation Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
  • 10. Brand Purpose: PurposeCrafting We design wellness retreats to help marketers re-connect with themselves and their consumers as people, rediscover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness. Photo from Flickr
  • 11. Brand Futures: FutureCrafting We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses. Photo from Flickr
  • 12. Brand Design: ChangeCrafting We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts. Photo from Flickr
  • 13. Brand Stories: StoryCrafting We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories. Photo from Flickr
  • 14. The Qi Mandala Framework
  • 15. Qi Mandala Framework QiCrafting’s Qi Mandala framework identifies new opportunities spaces for brands and startups to create new products and services around health and wellness. From Illness to Wellness Sleep Move Breathe Eat Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
  • 16. The QiCrafting Network
  • 17. The QiCrafting Network Gaurav Mishra, Shanghai Amena Lee Schlaikjer , Shanghai We are pulling together a strong network of brand strategists, innovation specialists, quantified self experts, and wellness practitioners to help brands find emerging opportunities around wellness. To learn more about QiCrafting, visit http://qicrafting.com, email us at gaurav@qicrafting.com, or call us at +8615618060597. Yan Liu, Shanghai James Norris, Singapore
  • 18. qicrafting.com
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