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  Quality FunctionDeployment  Planning tool  Translate customer needs into appropriatetechnical requirements in product andservices  Product and process design  Production requirements  Evaluates competitors from the customer’s perspectiveand atechnical perspective  Reduces product development cycle time  Correlationmatrix of  “Hows”  Technical descriptors of  “Hows”  Target goals of  “Hows”  Relationship matrixbetween the “Hows” and the   “Whats”   Technical competitive assessment of “Hows”   Objective statementCustomer requirements or “Whats”   Figure : QFD matrix, thehouse of quality © 2002 Auburn UniversityAll Rights Reserved  Importance Rating of Customer Requirements    Scale : 1  – 51 : Least important5 : Most important  Multiple passes by QFD team may benecessary  Customer Requirements (“Whats”)  Importance Rating Low interest rateError-free transactionNo annual feeExtended warranty at no additional costCustomer service 24 hours a day Customers’ advocate in billing disputes  253144 Table : Importance Rating of Customer Requirements
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