Qestion 4

 Education

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1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? 2. My target audience was originally both men and women; but I have decided to target one gender in particular, men;…
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  • 1. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
  • 2. My target audience was originally both men and women; but I have decided to target one gender in particular, men; as they make up the majority of customers for this genre of magazine. It would then get a stronger market, as I have made it to be more appealing for the male gender.
  • 3. The age range would be late teens/early20’s (around 16 to 21 year olds), because it has quite a chatty mode of address and it’s not too formal; this would encourage people of this age range to read it because it’s more like someone’s talking with them about their favourite bands etc.
  • 4. They would probably be in full time education as a student, either at college or university; probably with a part time job, like working in a pub, bartending or waiting, cafes, and restaurants. They would most likely live at home with their parents; this would give them more disposable income, which can be spent on my music magazine. They would be an E on the jicnar scale.
  • 5. They would probably have a large group of friends, who would vary in age. They would most likely use Facebook, YouTube, Spotify, and many other music related platforms. They would also use sites like Ticketmaster, E-festivals, HMV, and ITunes. Their buying habits probably wouldn’t be too good, with a lot of it spent on alcohol, cigarettes, music/music related products, magazines, clothes, and tickets for concerts/festivals.
  • 6. The brands they would use would mainly be: Vans, Converse, Soho’s, and many online stores like Blue Banana, where they can purchase more alternative wear. Also they could purchase brands like manic panic and crazy colour if they dye their hair.
  • 7. They would be hedonists and individualists, so they want to have a good time and stand out from the crowd, with the freedom to think for themselves. They would probably like to impress others and may have a strong rebellious attitude in their social groups, but can be different when their alone, as they may not feel as powerful, and may even adopt a more relaxed, casual persona as their not being judged by others; they want respect for their choices.
  • 8. Overall my magazine would have a relatively mixed audience of both mainstream and niche; but it would mostly be a niche market, so there would be something appealing for every different music group.
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