Public affairs strategy

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1. Public Affairs Strategy Case Study Michael A. Zachariades 2. Challenge <ul><li>Create an advocacy campaign leading up to major organizational event…
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  • 1. Public Affairs Strategy Case Study Michael A. Zachariades
  • 2. Challenge <ul><li>Create an advocacy campaign leading up to major organizational event </li></ul><ul><li>With no budget </li></ul>
  • 3. Solution – Step 1 <ul><li>Story-boarded a video script emphasizing the issue </li></ul><ul><li>Worked with associate to finalize the video </li></ul>
  • 4. The Original Video
  • 5. Solution – Step 2 <ul><li>Created a micro-site featuring the video and additional information about the organization </li></ul><ul><li>AmenianGenocideAffirmation.com </li></ul>
  • 6. Solution – Step 3 <ul><li>Branded the effort </li></ul><ul><li>Promoted it via social media networks </li></ul>
  • 7. Initial video became a series
  • 8. Outcomes <ul><li>Successful bipartisan event on Capitol Hill with keynote from Speaker Pelosi </li></ul><ul><li>Increase in organization contacts and social media connections </li></ul>
  • 9. Generated Media Hits
  • 10. <ul><li>MichaelZachariades.com </li></ul>
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