Plan for Success: Create a Social Media Plan for 2015

 Social Media

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Description
A plan for your social media presence is crucial to the success of your overall marketing strategy and, by extension, your business. In this webinar, learn the most important factors for creating a social media plan that aligns with your business goals, including which up-and-coming trends you need to keep an eye on, how to budget for social advertising and how to track your progress. This webinar was sponsored by the Tire Industry Association and presented by Moving Targets.
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Transcript
  • 1. Creating a PLAN
  • 2. Pay to PLAY
  • 3. TRACK
  • 4. Identify your GOALS
  • 5. TARGET your fans
  • 6. Know your audience
  • 7. Who are their FRIENDS?
  • 8. What do they ENJOY?
  • 9. Where do they HANG OUT?
  • 10. Tap into other NETWORKS
  • 11. Local listings & SEO
  • 12. Google Plus
  • 13. Google Plus: optimize your listing
  • 14. Instagram
  • 15. 300M+ Instagrammers 70M+ photos and videos shared each day
  • 16. 300M+ Instagrammers 70M+ photos and videos shared each day
  • 17. In 2012, only 54 percent of measured brands had an Instagram account versus 86 percent brand participation in 2014. The tipping point
  • 18. Optimize your listing
  • 19. Optimize your listing
  • 20. Optimize your listing
  • 21. Optimize your listing
  • 22. Optimize your listing
  • 23. Rise of niche, one-to-one networks
  • 24. Snapchat
  • 25. Remember
  • 26. Email marketing
  • 27. Direct mail marketing
  • 28. Create VALUE
  • 29. “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” (http://on.fb.me/11cJMb9)
  • 30. How to respond
  • 31. Be meaningful, informative, entertaining, exciting.
  • 32. Be meaningful, informative, entertaining, exciting.
  • 33. Be meaningful, informative, entertaining, exciting.
  • 34. Be meaningful, informative, entertaining, exciting.
  • 35. Create VALUE Set posting FREQUENCY
  • 36. Timing is everything
  • 37. ENGAGE your audience
  • 38. Content development
  • 39. Runcontests
  • 40. Tweet-to-quote
  • 41. Incentivizeplatforms
  • 42. Combinewithemail
  • 43. Featureemployees
  • 44. Showsomelove
  • 45. Crowdsourcecontent
  • 46. Ad budgeting
  • 47. Adding Facebook Ads to paid search campaigns improved performance with an average 19% increase in total conversion and an average 10% decrease in cost per acquisition (than with paid search advertising alone). Kenshoo, "The Facebook Added Value Series: Volume 2," June 2014
  • 48. Social advertising
  • 49. Social advertising
  • 50. Social advertising
  • 51. Hypertargeting
  • 52. Ad objective: Promote your Page
  • 53. Ad objective: Boost your posts
  • 54. Set demographic parameters
  • 55. Facebook Custom Audiences
  • 56. Set a budget
  • 57. Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
  • 58. Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
  • 59. Facebook ads provide the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
  • 60. How to measure
  • 61. Measure your success
  • 62. Measure your success
  • 63. Create VALUE KEEP GOING
  • 64. Moving Targets Social Media Programs Heads Up ($279) • Facebook: 3 posts/week • Twitter: 5 posts/week • Google Plus: 3 posts/week • Reputation management on 3 additional networks • Quarterly contests • Facebook: 4-7 posts/week • Twitter: 10-15 posts/week • Google Plus: 4-7 posts/week • 3 additional content networks (e.g. Instagram): 3 posts/week • Reputation management on 5 additional networks • Monthly contests • Includes $100/mo. in Facebook ads Happy Face ($579) • 2 social media strategists • Monthly progress reports • Eblasts and flyers to promote web presence All plans include: • Google My Business monitoring and reviews • Yelp monitoring and reviews • $99 additional locations
  • 65. Contact us Be known. Be heard. Be seen. 800.926.2451 MovingTargets.com Jenna@MovingTargets.com Michelle@MovingTargets.com Sales@MovingTargets.com facebook.com/MovingTargets.MT
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