Online Shopping Habits of Business Executives in North America, 2012-2013

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1. Online Shopping Habits of Business Executives in NorthAmerica, 2012-2013Report Details:Published:October 2012No. of Pages: 136Price: Single User License –…
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  • 1. Online Shopping Habits of Business Executives in NorthAmerica, 2012-2013Report Details:Published:October 2012No. of Pages: 136Price: Single User License – US$2000Product Synopsis“Online Shopping Habits of Business Executives in North America, 2012-2013” is a new report byCanadean that analyzes business executive trends in online retail and explores how opportunitiesand demand are set to change in 2012-2013. Furthermore, this report provides a comprehensiveoverview of online business executive visits and percentage contribution at online retail stores in2012 including the average expenditure at online retail stores. Moreover, the report analyzes thepurchasing trends based on business executives buying behavior and also identifies thesignificance of websites and electronic devices used for online purchases. In addition, this reportoutlines the key product categories preferred by business executives through mobile shopping.Additionally, the report provides an insight into the key factors that help promote online retailingand identifies the most important business executive concerns when purchasing at online stores.This report not only grants access to the opinions and behavior of business executives, but alsoexamines their actions surrounding business priorities. The report also provides access toinformation categorized by age, gender and annual income.Introduction and LandscapeWhy was the report written?This report is the result of an extensive survey drawn from Canadeans exclusive panel of NorthAmerican business executives. This report provides the reader with a definitive analysis ofbusiness executive trends in online retail and explores how opportunities and demand are set tochange in 2012-2013. Furthermore, this report not only grants access to the opinions andpurchasing behavior of online business executives, but also examines their expectations of totalexpenditure in online retail stores and necessary developments for better business executivefootfall. The report also provides access to information categorized by age, gender and annualincome.What is the current market landscape and what is changing?The average North American business executive expenditure per visit to online retail stores isUS$79.
  • 2. What are the key drivers behind recent market changes? 24X7 shopping, speedy shopping, and comparative prices are the significant reasons behindthe growth in demand in online retailing.What makes this report unique and essential to read?“Online Shopping Habits of Business Executives in North America, 2012-2013” is a new report byCanadean that analyzes business executive trends in online retail and explores how opportunitiesand demand are set to change in 2012-2013. Furthermore, this report provides a comprehensiveoverview of online business executive visits and percentage contribution at online retail stores in2012 including the average expenditure at online retail stores. Moreover, the report analyzes thepurchasing trends based on business executives buying behavior and also identifies thesignificance of websites and electronic devices used for online purchases. In addition, this reportoutlines the key product categories preferred by business executives through mobile shopping.Additionally, the report provides an insight into the key factors that help promote online retailingand identifies the most important business executive concerns when purchasing at online stores.This report not only grants access to the opinions and behavior of business executives, but alsoexamines their actions surrounding business priorities. The report also provides access toinformation categorized by age, gender and annual income.Key Features and BenefitsProjects opinions and purchasing behavior of business executives and examines theirexpectations of total expenditure in online retail stores and necessary developments for betterbusiness executive footfall.Reveals the average North American business executives expenditure per visit to online retailstores.Uncover key challenges and opportunities in shopping at online retail stores and identify the keyactions required to overcome the challenges.Perceive the significance of planned and impulsive buying behaviors at online retail stores.Identify key product categories purchased at online retail stores based on their shoppingfrequency.Key Market IssuesOverall, 52% of business executives stated that their planned online purchases ranged up to81% and above, while 58% of business executives declared that their impulsive purchases are20% and below.In total, 90% of North American business executives mostly favor multi-brand websites whenonline shopping. In addition, single brand websites and auction sites are other popular types
  • 3. with 53% and 42% using these respectively.A high percentage use, tablet PC or iPad, desktop computer and Laptop / Netbook, andmobile phone (Smartphone) to research and purchase a product online.Business executives identified unable to assess the product, unprepared to pay delivery costs,and unsafe personal details as the critical factors that prevent them from shopping online.Business executives always verify key attributes such as price, features, reviews, andspecial offers, while researching a product online. Conversely, delivery modes and returnpolicy are rarely observed.Key HighlightsOnline retailing, department stores, and drug stores and health and beauty stores are the topthree retail channels for shopping as identified by the business executives. The survey reveals that 43% of business executives spend between US$51-100 per visit whenshopping online, while 32% spend between US$21-50 per visit.In total, 42% of business executives acknowledged that they always prefer search engines asthe initial start point for online product research and purchasing.Food and grocery and health and beauty are the principal product categories about which theyresearch online at least once a week or more.Most of the business executives plan to change their online retailer for purchasing furniture andfloor coverings, sports and leisure, and electrical and electronics.Get your copy of this report @http://www.reportsnreports.com/reports/202052-online-shopping-habits-of-business-executives-in-north-america-2012-2013.htmlMajor points covered in Table of Contents of this report include1 Introduction1.1 What is This Report About?1.2 Definitions1.3 Methodology1.4 Profile of Business Executives: North American Online Retail Industry2 Executive Summary3 North American Business Executives Online Retail Trends3.1 Most Popular Retail Channels: North American Business Executives3.1.1 Business executives: most popular retail channels by age3.1.2 Business executives: most popular retail channels by gender3.1.3 Business executives: most popular retail channels by annual income
  • 4. 3.2 Online Shopping Frequency among North American Business Executives based on ProductCategories3.2.1 Business executives: online shopping frequency based on product categories by gender3.3 Commonly used Payment Facilities by North American Business Executives for OnlineShopping3.3.1 Business executives: commonly used payment facilities for online shopping by age3.3.2 Business executives: commonly used payment facilities for online shopping by gender3.3.3 Business executives: commonly used payment facilities for online shopping by annualincome4 North American Online Shopping: Business Executives Expenditure and Purchasing Patterns4.1 North American Business Executives: Percentage Contribution towards Online Shopping4.1.1 Business executives: percentage contribution towards online shopping by age4.1.2 Business executives: percentage contribution towards online shopping by gender4.1.3 Business executives: percentage contribution towards online shopping by annual income4.2 North American Business Executives: Impulsive and Planned Online Purchases4.2.1 Business executives: impulsive and planned online purchases by age4.2.2 Business executives: impulsive and planned online purchases by gender4.2.3 Business executives: impulsive and planned online purchases by annual income4.3 North American Business Executives: Average Expenditure on Online Retail4.3.1 Business executives: average expenditure on online retail in North America by age4.3.2 Business executives: average expenditure on online retail in North America by gender4.3.3 Business executives: average expenditure on online retail in North America by annualincome4.3.4 Business executives: shopping frequency at online retail stores vs. average expenditure5 North American Business Executives Online Shopping: Drivers and Barriers5.1 North American Business Executives: Key Drivers of Demand Growth in Online Retail5.1.1 North American business executives: key drivers of demand growth in online retail by age5.1.2 North American business executives: key drivers of demand growth in online retail by gender5.1.3 Business executives: key drivers of demand growth in online retail by annual income5.2 North American Business Executives: Influence of Key Drivers in Online Retail5.2.1 Business executives: influence of key drivers in online retail by age5.2.2 Business executives: influence of key drivers in online retail by gender5.2.3 Business executives: influence of key drivers in online retail by annual income5.3 North American Business Executives: Principal Barriers of Online Retail5.3.1 North American business executives: principal barriers of online retail by age5.3.2 North American business executives: principal barriers of online retail by gender5.4 North American Business Executives: Impact of Key Barriers in Online Retail6 North American Business Executives Online Retail: Significance of Websites and ElectronicDevices6.1 North American Business Executives: Most Popular Websites used for Online Shopping6.1.1 Business executives: most popular websites used for online shopping by age6.1.2 Business executives: most popular websites used for online shopping by gender
  • 5. 6.1.3 Business executives: most popular websites used for online shopping by annual income6.1.4 Business executives: most popular websites used for online shopping vs. averageexpenditure6.2 North American Business Executives: Frequency of Use Electronic Medium in Online Retail6.2.1 Business executives: frequency of electronic medium in online retail by age6.2.2 Business executives: frequency of electronic medium in online retail by gender6.2.3 Business executives: frequency of electronic medium in online retail by annual income6.3 North American Business Executives: Electronic Devices used for Online Research orPurchasing6.3.1 Business executives: electronic devices used for online research or purchasing by age6.3.2 Business executives: electronic devices used for online research or purchasing by gender6.3.3 Business executives: electronic devices used for online research or purchasing by annualincome6.4 North American Business Executives: Preferred Product Categories through Mobile Shopping6.4.1 Business executives: preferred product categories through mobile shopping by gender7 Research Trends in North American Business Executives Online Retail7.1 North American Business Executives: Key Attributes of Online Product Research7.1.1 Business executives: key attributes of online product research by age7.1.2 Business executives: key attributes of online product research by gender7.1.3 Business executives: key attributes of online product research by annual income7.2 North American Business Executives: Frequency of Online Research7.2.1 Business executives: frequency of online research by gender7.3 North American Business Executives: Online Research vs. Purchase7.3.1 Business executives: online research vs. purchase by age7.3.2 Business executives: online research vs. purchase by gender7.3.3 Business executives: online research vs. purchase by annual income7.3.4 Business executives: electronic devices vs. online research or purchasing8 Key Promotional and Marketing Activities for Business Growth: North American BusinessExecutives8.1 North American Business Executives: Change in Online Retailers8.2 North American Business Executives: Effectiveness of Discount Coupons or Vouchers inOnline Retail8.2.1 Business executives: effectiveness of discount coupons or vouchers in online retail by age8.2.2 Business executives: effectiveness of discount coupons or vouchers in online retail bygender8.2.3 Business executives: effectiveness of discount coupons or vouchers in online retail byannual income8.3 North American Business Executives: Frequency of Utilizing: People who bought this itemalso bought/related items Section9 Appendix9.1 Online Shopping Habits of Business Executives in North America-Survey Results9.2 About Canadean
  • 6. 9.3 DisclaimerTable 1: North American Business Executives by Age (%), 2012Table 2: North American Business Executives by Gender (%), 2012Table 3: North American Business Executives by Annual Income (%), 2012Table 4: Most Popular Retail Channels in North America (% Business Executive Respondents),2012Table 5: Business Executives: Most Popular Retail Channels in North America by Age (%), 2012Table 6: Business Executives: Most Popular Retail Channels in North America by Gender (%),2012Table 7: Business Executives: Popular Retail Channels in North America by Annual Income (%),2012Table 8: Online Shopping Frequency of Business Executives in North America based on ProductCategories (%), 2012Table 9: Online Shopping Frequency of Business Executives based on Product Categories byGender (Male) %, 2012Table 10: Online Shopping Frequency of Business Executives based on Product Categories byGender (Female) %, 2012Table 11: Commonly used Payment Facilities by Business Executives in North America for OnlineShopping (%), 2012Table 12: Commonly used Payment Facilities by Business Executives in North America for OnlineShopping by Age (%), 2012Table 13: Commonly used Payment Facilities by Business Executives in North America for OnlineShopping by Gender (%), 2012Table 14: Commonly used Payment Facilities by Business Executives in North America for OnlineShopping by Annual Income (%), 2012Table 15: Percentage Contribution of Business Executives towards Online Shopping in NorthAmerica (%), 2012Table 16: Percentage Contribution of Business Executives towards Online Shopping in NorthAmerica by Age (%), 2012Table 17: Percentage Contribution of Business Executives towards Online Shopping in NorthAmerica by Gender (%), 2012Table 18: Percentage Contribution of Business Executives towards Online Shopping in NorthAmerica by Annual Income (%), 2012Table 19: Business Executives: Impulsive and Planned Online Purchases in North America (%),2012Table 20: Business Executives: Impulsive and Planned Online Purchases in North America by Age(%), 2012Table 21: Business Executives: Impulsive and Planned Online Purchases in North America byGender (%), 2012Table 22: Business Executives: Impulsive and Planned Online Purchases in North America byAnnual Income (%), 2012Table 23: Business Executives: Average Expenditure on Online Retail in North America (%), 2012Table 24: Business Executives: Average Expenditure on Online Retail in North America by Age
  • 7. (%), 2012Table 25: Business Executives: Average Expenditure on Online Retail in North America by Gender(%), 2012Table 26: Business Executives: Average Expenditure on Online Retail in North America by AnnualIncome (%), 2012Table 27: North American Business Executives: Shopping Frequency at Online Retail Stores vs.Average Expenditure (%), 2012Table 28: North American Business Executives: Key Drivers of Demand Growth in Online Retail(%), 2012Table 29: North American Business Executives: Key Drivers of Demand Growth in Online Retailby Gender (%), 2012Table 30: Business Executives: Influence of Key Drivers in Online Retail in North America (%),2012Table 31: Business Executives: Influence of Key Drivers in Online Retail in North America byGender (%), 2012Table 32: Business Executives: Influence of Key Drivers in Online Retail in North America byAnnual Income (%), 2012Table 33: Business Executives: Principal Barriers of Online Retail in North America (%), 2012Table 34: Business Executives: Principal Barriers of Online Retail in North America by Gender(%), 2012Table 35: Business Executives: Impact of Key Barriers in Online Retail in North America (%), 2012Table 36: Business Executives: Most Popular Websites used for Online Shopping in NorthAmerica (%), 2012Table 37: Business Executives: Most Popular Websites used for Online Shopping in NorthAmerica by Age (%), 2012Table 38: Business Executives: Most Popular Websites used for Online Shopping in NorthAmerica by Gender (%), 2012Table 39: Business Executives: Most Popular Websites used for Online Shopping vs. AverageExpenditure (%), 2012Table 40: Business Executives: Frequency of Electronic Medium in Online Retail in North America(%), 2012Table 41: Business Executives: Frequency of Electronic Medium in Online Retail in North Americaby Gender (%), 2012Table 42: Business Executives: Frequency of Electronic Medium in Online Retail in North Americaby Annual Income (%), 2012Table 43: Business Executives: Electronic Devices used for Online Research or Purchasing inNorth America (%), 2012Table 44: Business Executives: Electronic Devices used for Online Research in North America byAge (%), 2012Table 45: Business Executives: Electronic Devices used for Online Purchasing in North Americaby Age (%), 2012
  • 8. Table 46: Business Executives: Electronic Devices used for Online Research in North America byGender (%), 2012Table 47: Business Executives: Electronic Devices used for Online Purchasing in North Americaby Gender (%), 2012Table 48: Business Executives: Electronic Devices used for Online Research in North America byAnnual Income (%), 2012Table 49: Business Executives: Electronic Devices used for Online Purchasing in North Americaby Annual Income (%), 2012Table 50: Business Executives: Preferred Product Categories through Mobile Shopping in NorthAmerica (%), 2012Table 51: Business Executives: Preferred Product Categories through Smart Phone Shopping inNorth America by Gender (%), 2012Table 52: Business Executives: Preferred Product Categories through Tablet PC Shopping inNorth America by Gender (%), 2012Table 53: Business Executives: Key Attributes of Online Product Research in North America (%),2012Table 54: Business Executives: Key Attributes of Online Product Research in North America byAge (%), 2012Table 55: Business Executives: Key Attributes of Online Product Research in North America byGender (%), 2012Table 56: Business Executives: Key Attributes of Online Product Research in North America byAnnual Income (%), 2012Table 57: Business Executives: Frequency of Online Research in North America (%), 2012Table 58: Business Executives: Frequency of Online Research in North America by Male (%),2012Table 59: Business Executives: Frequency of Online Research in North America by Female (%),2012Table 60: Business Executives: Online Research vs. Purchase (%), 2012Table 61: Business Executives: Online Research vs. Purchase by Age (%), 2012Table 62: Business Executives: Online Research vs. Purchase by Gender (%), 2012Table 63: Business Executives: Online Research vs. Purchase by Annual Income (%), 2012Table 64: Business Executives: Change in Online Retailers in North America (%), 2012Table 65: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retail(%), 2012Table 66: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retailby Age (%), 2012Table 67: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retailby Gender (%), 2012Table 68: Business Executives: Effectiveness of Discount Coupons or Vouchers in Online Retailby Annual Income (%), 2012Table 69: Survey ResultsFigure 1: Most Popular Retail Channels in North America (% Busi
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