OMGT2085 G01 PineApple TeamReport 2013a

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MANAGING SUPPLY CHAINS IN THE KITCHEN APPLIANCES & UTENSILS INDUSTRY IN VIETNAM PANASONIC Practical Team Report Lecturer: Axel Marrocco Team: Pipe Apple_Group 1 Nguyen Thanh Lan – S3343934 Doan Van Ben - -S3310034 Tran Trong Nha - S3344172 Truong Minh Xuan Thao - S3324484 Practical Team Report 2013 RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Subject Code: OMGT2085 Subject Name: Introduction to Logistics and Supply Chain Management Location & Camp
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    MANAGING SUPPLY CHAINS IN THE KITCHEN APPLIANCES & UTENSILSINDUSTRY IN VIETNAM   P ANASONIC   Practical Team Report   Lecturer: Axel Marrocco Team: Pipe Apple_Group 1  Nguyen Thanh Lan  – S3343934Doan Van Ben - -S3310034Tran Trong Nha - S3344172Truong Minh Xuan Thao - S3324484  Practical Team Report  2013 2 RMIT International University VietnamBachelor of Commerce ProgramAssignment Cover Page Subject Code: OMGT2085 Subject Name: Introduction to Logistics and Supply ChainManagement   Location & Campus (SGS or HN) whereyou study: RMIT Vietnam SGS Student name: Nguyen Thanh LanDoan Van BenTran Trong NhanTruong Minh Xuan Thao Student Number: S3343934S3310034S3344172S3324484 Teachers Name: Axel Marrocco Group Number: Group 1 Assignment due date: 29 April 2013 Date of Submission: 28 April 2013 Number of pages including this one: 24 Word Count: 3.395  Practical Team Report  2013 3 Table of Contents Supply Chain Overview: .................................................................................................................. 4 1.   Customer Service Value: ....................................................................................................... 4 2.   Key Players ........................................................................................................................... 4 3.   Channel Map: ....................................................................................................................... 6Impacting Logistics Activities .......................................................................................................... 7 1.   Warehouse Management: ................................................................................................... 7 2.   Transportation Management: ............................................................................................. 9 3.   Demand Forecasting: ......................................................................................................... 12Recommendation:......................................................................................................................... 14Reference: ..................................................................................................................................... 16Appendix: ...................................................................................................................................... 19Appendix 1: illustration of the channel map ............................................................................. 19Appendix 2: Value chain analysis 1 (Warehouse Management) ............................................. 20Appendix 3: Value chain analysis 2 (Transportation Management) ........................................ 21Appendix 4: Value chain analysis 3 (Demand Forecasting)...................................................... 21Appendix 5: MCDM Analysis: .................................................................................................... 22Appendix 6: Argument Map: ..................................................................................................... 25  Practical Team Report  2013 4 Supply Chain Overview: Reliability:   Accenture‟s Global Consumer Research 2011states that only 20% of consumers say theyfeel “loyal” to their current electronics company and 66% of consumers have switched electronic  providers due largely to what they observe as poor customer service. Moreover, According toGunawardane (2004), in term of competitive environment, Reliability is a very importantcustomer service value for every single company in order to keep current customers, expand themarket as it is to attract new customers and also help to achieve higher level of customer‟s satisfaction and loyalty as well as building the long term relationship.   Therefore, in order to gain competitive advantage, Panasonic decided to create and deliver the “reliability” value to their customers through supply chain players. Reliability value refers to “ the delivery of right product in the right condition, right quantity, at the right cost, right placeand right time to the final customers ” (Chain Store Age, 2004).   All of Panasonic players in supply chain closely collaborate together and contribute to the value creation of “Reliability”   Here, our group will mention about 3 key players in the Supply Chain that appreciably helpPanasonic to offer Reliability value to the final customers: a.   Manufacturer: According to Hollaender, (1999), manufacturer take an important role in a whole supplychain, it helps the company to offer products that are tailored to customer needs with the bestquality.    Right quality:  Overall, almost the manufacturers have to outsource a number of inputs including labor,raw material and components to produce the finished. Thus, manufacturer can helpPanasonic to offer the reliability value to final customer by selecting the good andreliable raw material suppliers over the world in order to product the qualitative products. 1.   Customer Service Value: 2.   Key Players  
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