Nokia/Truth Case Study

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Description
We were tasked to create a film to reflect the findings of research conducted by Truth Consulting on behalf of Nokia. The research was focused upon the lifestyles of young adult Core Consumers in 7 countries; U.S.A, India, China, U.K, Brazil, South Africa and Nigeria.
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  • 1. CREATIVE NATION® | CASE STUDY : NOKIA CORE CONSUMER FILM www.creative-nation.co.uk
  • 2. THE BRIEF:We were tasked to create a film to reflect the findings ofresearch conducted by Truth Consulting on behalf ofNokia. The research was focused upon the lifestyles ofyoung adult Core Consumers in 7 countries; U.S.A, India,China, U.K, Brazil, South Africa and Nigeria. www.creative-nation.co.uk
  • 3. THE BRIEF cont:Our film was to reflect the lifestyles and choices of theseyoung people in an attractive and informative way. It wasdesigned to enable Nokia’s staff and global externalagencies to better understand how these choices relate toNokia and it’s products. www.creative-nation.co.uk
  • 4. THE WORK: HOW WE DID ITIn a 3-week period we sent crews to New York, Mumbai,Shanghai, London, Rio, Johannesburg and Lagos. In eachcity, our crew followed the research subjects’ everyday life andactivities. www.creative-nation.co.uk
  • 5. THE WORK:We worked closely with both Truth & Nokia to shootalongside the field research as it was happening. Armedwith an idea of what we were looking for, much of our‘story’ was unknown, and revealed itself alongside the way. www.creative-nation.co.uk
  • 6. THE WORK: THE ASSETSOur editing team then compiled the regional assets as theywere received. Working with our clients, the footageinformed the research, and vice versa. Utilising over a week’sworth of footage and interviews, alongside motion trackingand motion graphics, we created an initial series of shortfilms for use at an introductory conference. www.creative-nation.co.uk
  • 7. THE WORK: THE MAIN FILMAt just under 14 minutes, the final product has a filmicquality with high production values. Bespoke music andsound affects accompany clever use of graphic elements tohighlight the findings and the final result is an intimate andentertaining picture of young people around the world. www.creative-nation.co.uk
  • 8. THE WORK:THE RESULTMuch admired, the film was described as ‘ the bestconsumer film we have ever produced’ by a BrandManager at Nokia. www.creative-nation.co.uk
  • 9. THE WORK:THE RESULTThe film’s contents are business sensitive so we are unableto share it in full, but please contact us to view editedcontent. www.creative-nation.co.uk
  • 10. www.creative-nation.co.uk www.creative-nation.co.uk
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