More Than Meets the Eye: The World of Concentrates


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1. More Than Meets the Eye: The World of ConcentratesReport Details:Published:September 2012No. of Pages:Price: Single User License – US$2000About this ReportThe choice…
  • 1. More Than Meets the Eye: The World of ConcentratesReport Details:Published:September 2012No. of Pages:Price: Single User License – US$2000About this ReportThe choice of a significant percentage of the world’s population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing powerwielded by low-income consumers the world over. At the same time, the category’s versatilityoffers real possibilities in value-focused developed markets. In this new report, EuromonitorInternational explores the continuing development of this most versatile (and portable) of all softdrinks categories.What this report includes•Up-to-the minute analysis of the latest trends in the industry•New product development, forecasts and other themes•Unique graphics and illustrated case studies•Most recent brand and company news•New insight into the size and shape of the marketWhy buy this report•Clear, concise powerpoint format makes it easy to digest•Leading industry opinion keeps you abreast of latest news and trends•Forward-looking outlook on a category, market or issue affecting the industry•Latest five year forecasts assess how the market is predicted to develop•Understand the competitive environment, the leading players and brandsGet your copy of this report @ points covered in Table of Contents of this report includeTable of ContentsIntroductionScopeKey findingsGlobal Performance•An underappreciated category•Value growth surges ahead of volume expansion
  • 2. •Concentrates remain clear low-price leader globally•Share of throat reveals diverging trends•An almost entirely retail phenomenon•Concentrates four key advantagesCompetitive Landscape•Volume shares reveal Krafts dominance•Private label continues to gain ground•Latin America drives global brand performance•Krafts Tang presses home the advantage in key markets•Effective localisation, the Tang Way•Liquid, powder competition set to diverge furtherCategory Overview•Liquid/powder split reveals two geographic clusters•Lower income markets drive strong demand for powders•Smaller retailers a major force in powders distribution•Traditional channels still vital in powder concentrates•Liquid concentrates lead value sales, driven by Western Europe•Supermarkets, hypermarkets drive liquid concentrate sales•Modern retailers more prevalent in liquid concentratesRegional Highlights•Half of all concentrates volume now in Latin America•Four out of five largest concentrates markets in Latin America•Developed markets offer sales, margins, limited growth•Brazil and Argentina to drive growth•Krafts new Brazil plant to drive continued expansion•Asia Pacific market a tale of Indonesia and the Philippines•Functionality and festivals drive local dominance in Indonesia•Indonesias Kuku Bima – cheap energy for the working man•Ramadan festivities, GCC markets vital to Middle East sales•A vital market faces growing maturity•Premiumisation , economy drive value sales expansion in the UK•Kraft looks to reboot in US market with splashy Mio launch•Mio creates a category in the US – but can it last?•SodaStreams US success likely a small boost to sales•France a rare example of on-trade concentrate demand•Poland drives Eastern European demand expansion•Multiple paths to growthGlobal Prospects•Difficult times ahead as global demand turns elsewhere•Latin American demand to drive near-term volume growth•Select group of markets to dominate growth going forward
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