From Tufte to the Magic Kingdom: presenting the story behind data

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1. From Tufteto the Magic Kingdom: Data presentation principles adapted from the advice of Marty Sklar, Imagineer By Breset “Sterling” Walker 2/9/2012 2. Know…
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  • 1. From Tufteto the Magic Kingdom: Data presentation principles adapted from the advice of Marty Sklar, Imagineer By Breset “Sterling” Walker 2/9/2012
  • 2. Know youraudience
  • 3. Why are you here , Today?
  • 4. …and how will their behaviorchange because of it?
  • 5. Wear yourguests’ Shoes
  • 6. 30’
  • 7. Organize the flowof people and ideas
  • 8. Create a “weenie”
  • 9. Your presentation is not a mystery novel.
  • 10. Commun icate with visual literacy
  • 11. 200, 000, 000, 000 is bigger than 100, 000, 000
  • 12. Data sets can only be comparedif they are juxtaposed
  • 13. Maximize the Data to Ink ratio
  • 14. Outgrowth Rate 30 No Drug * Drug Am per hour 20 Drug B Drug C Drug D 10 Drug E Drug F Drug G 0
  • 15. m per hourC 0 10 20 on 30 tro l A B * C D E Outgrowth Rate F G
  • 16. m per hourC 0 10 20 on 30 tro l A B C D E Outgrowth Rate F G
  • 17. Each dimensionmeans something.
  • 18. Sales Thailand USASouth Africa India 0 10 20 30 40 50
  • 19. Thailand Sales 2% USA 23% India 40%South Africa 35%
  • 20. Sales4540353025201510 5 0 No Marketing Radio Ads Atkins Craze Atkins and Radio Ads
  • 21. Color can be tricky.
  • 22. Color can be tricky.
  • 23. Avoidoverload
  • 24. Tell onestory at atime
  • 25. Chronology isnot the sameas“Storytelling.”
  • 26. and then… and then… and then…and then…
  • 27. Avoidcontra-diction
  • 28. For every ounce oftreatment , provide a tonof fun
  • 29. Keep it up
  • 30. Presented toFitzgerald AnalyticsatMedia Training Worldwide By Breset “Sterling” Walker 2/9/2012
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