Coffeehouse Business Plan

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Cover Page Page 1 Summary The concept Thanks primarily to Starbucks, within the past 20 years the coffeehouse has become a familiar feature of India n life. Every day, millions of India ns stop for an espresso-based coffee drink. People who would not have dreamed of spending more than Rs10 for a cup of coffee a few years ago now gladly pay 70 to 100 for their cappuccino, mocha latte or vanilla ice blended drink. The specialty-coffee business is growing at a healthy pace. During the past 20 y
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  Cover Page  Page 1  Summary The concept Thanks primarily to Starbucks, within the past 20 years the coffeehouse has become a familiarfeature of India n life. Every day, millions of India ns stop for an espresso-based coffee drink.People who would not have dreamed of spending more than Rs10 for a cup of coffee a fewyears ago now gladly pay 70 to 100 for their cappuccino, mocha latte or vanilla ice blendeddrink.The specialty-coffee business is growing at a healthy pace. During the past 20 years, there hasnot been a single year, despite war and recession, in which specialty coffee sales have notgrown. In many years the increase has been in double digits. In addition, no coffeehouse chainshave failed during this time, although the list of casualties in other industries is quite long. Page 1    Long term assets: Undercounter RefrigeratorsRs 60000Service/Prep CounterRs 20000Ice MachineRs3,500Large RefrigeratorRs10,000Milk Coolers (3)Rs50,000Cash register (2) Point of Sale SystemRs14,000Espresso MachineRs11,000Fetco Coffee BrewerRs2,500Counters/Condiment bar/shelvingRs12,000 Short-term assets: Tables, Chairs, FurnishingsRs12,000Persian CarpetRs1,000Lighting FixturesRs2,000 ESPRESSONameDescriptionRegularLarge Espresso A double shot of straight espresso.Rs100Double Caffe India no Espresso combined with hot water, a gourmet brewed coffee.Rs100Rs150 Cappuccino Espresso with a smooth topping of milk foam.Rs150Rs350 Caffe Latte Espresso combined with steamed milk, topped with a smallamount of velvety milk foam.Rs275Rs325 Caffe Mocha A Caffe Latte combined with Ghirardelli chocolate, toppedwith whipped cream and chocolate shavings.Rs150Rs375 EspressoMacchiato A straight shot of espresso topped with a spoonful of richmilk foam.Rs175Rs250 Espresso ConPanna A straight shot of espresso topped with a generous dollop of whipped cream.Rs175Rs250 Espresso LatteBreve Our famous latte made even more creamy with half and half.Rs250Rs350 Espresso Red  Espresso combined with our gourmet coffee of the day to get Rs200Rs275 Page 2
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