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Evaluation and Control ã Which measures to use to assess performance depends on: – the company you are looking at and – the objectives to be achieved. Evaluation and Control ã In consideration of the company – – – – how big is the company? how diversified is the company? how competitive is the company’s industry? what is the strategic approach of the company? Evaluation and Control ã In consideration of objectives: – focused on cost efficiency in processing, inbound and outbound logistics, e
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  Evaluation and Control ã Which measures to use to assessperformance depends on:  –  the company you are looking at and  –  the objectives to be achieved.  Evaluation and Control ã In consideration of the company  –  how big is the company?  –  how diversified is the company?  –how competitive is the company’s industry?    –  what is the strategic approach of the company?  Evaluation and Control ã In consideration of objectives:  –  focused on cost efficiency in processing,inbound and outbound logistics, etc.  –  focused on maintaining strong brand identity  –  attempting to increase market penetration  –  trying to fill one or two small market niches  –  focused on rapidly introducing new productgenerations  Evaluation and Control Balanced Scorecard - Some ThoughtsShould the company include non-financialmeasures to determine overall performance?  –  Market-based: market share, brand identity, etc.  –  Society-based: environmental policies and reporting, humanresource policies ãHow important are these factors to the company’s long term viability?
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