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1. GOALS! How to Get Everything You Want – Faster Than You Ever Thought Possible By Brian Tracy © Brian Tracy. All rights reserved. The contents, or parts thereof, may…
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  • 1. GOALS! How to Get Everything You Want – Faster Than You Ever Thought Possible By Brian Tracy © Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.
  • 2. TABLE OF CONTENTS Dedication .................................................................................................. 1 Preface ........................................................................................................ 2 Introduction ............................................................................................... 5 1. Unlock Your Potential................................................................... 10 2. Take Charge of Your Life.............................................................. 23 3. Create Your Own Future ............................................................. 37 4. Clarify Your Values....................................................................... 49 5. Determine Your True Goals ......................................................... 61 6. Decide Upon Your Major Definite Purpose................................ 74 7. Analyze Your Beliefs..................................................................... 84 8. Start At The Beginning.................................................................. 99 9. Measure Your Progress................................................................114 10. Remove The Roadblocks .............................................................126 11. Become An Expert In Your Field ................................................142
  • 3. 12. Associate With The Right People................................................161 13. Make A Plan Of Action................................................................175 14. Manage Your Time Well..............................................................191 15. Review Your Goals Daily ............................................................208 16. Visualize Your Goals Continually .............................................223 17. Activate Your Superconscious Mind..........................................240 18. Remain Flexible At All Times .....................................................254 19. Unlock Your Inborn Creativity ...................................................268 20. Do Something Every Day ...........................................................288 21. Persist Until You Succeed............................................................299 Conclusion: Take Action Today............................................................322
  • 4. GOALS! DEDICATION To Rick Metcalf, a good friend, a great American, an extraordinary entrepreneur, one of the best salesmen who ever lived, and an inspiration to everyone who knew him. I only wish you could be here to read this book. You left us all too soon. PAGE 1
  • 5. GOALS! PREFACE This book is for ambitious people who want to get ahead faster. If this is the way you think and feel, you are the person for whom this book is written. The ideas contained in the pages ahead will save you years of hard work in achieving the goals that are most important to you. I have spoken more than 2000 times before audiences of as many as 23,000 people, in 24 countries. My seminars and talks have varied in length from five minutes to five days. In every case, I have focused on sharing the best ideas I could find on the particular subject with that audience at that moment. After countless talks on various themes, if I was only given five minutes to speak to you, and I could only convey one thought that would help you to be more successful, I would tell you to “write down your goals, make plans to achieve them, and work on your plans every single day.” This advice, if you followed it, would be of more help to you than anything else you could ever learn. Many university graduates have told me that this simple concept has been more valuable to them than four years of study. This idea has changed my life, and the lives of millions of other people. It will change yours as well. The Turning Point A group of successful men got together in Chicago some time ago, talking about the experiences of their lives. All of them were millionaires and multi-millionaires. Like most successful people, they PAGE 2
  • 6. GOALS! were both humble and grateful for what they had achieved, and for the blessings that life had bestowed upon them. As they discussed the reasons why they had managed to achieve so much in life, the wisest man among them spoke up and said that, in his estimate, “success is goals, and all else is commentary.” Your time and your life are precious. The biggest waste of time and life is for you to spend years accomplishing something that you could have achieved in only a few months. By following the practical, proven process of goal setting and goal achieving laid out in this book, you will be able to accomplish vastly more in a shorter period of time than you have ever imagined before. The speed at which you move onward and upward will amaze both yourself and all the people around you. By following these simple and easy-to-apply methods and techniques, you can move quickly from rags to riches in the months and years ahead. You can transform your experience from poverty and frustration to affluence and satisfaction. You can go far beyond your friends and family and achieve more in life than most other people you know. In my talks, seminars and consulting, I have worked with more than two million people all around the world. I have found, over and over, that an average person with clear goals will run circles around a genius who is not sure what he or she really wants. PAGE 3
  • 7. GOALS! My personal mission statement has not changed in years. It is: “To help people achieve their goals faster than they ever would in the absence of my help.” This book contains the distilled essence of all that I have learned in the areas of success, achievement and goal attainment. By following the steps explained in the pages ahead, you will move to the front of the line in life. For my children, this book is meant to be a road map and a guide to help you get from wherever you are to wherever you want to go. For my friends and readers of this book, my reason for writing it is to give you a proven system that you can use to move onto the fast track in your own life. Welcome! A great new adventure is about to begin. PAGE 4
  • 8. GOALS! INTRODUCTION This is a wonderful time to be alive. There have never been more opportunities for creative and determined people to achieve more of their goals than they can today. Regardless of short-term ups and downs in the economy and in your life, we are entering into an age of peace and prosperity superior to any previous era in human history. In the year 1900, there were five thousand millionaires in America. By the year 2000, there were more than five million, most of them self- made, in one generation. Experts predict that there will be another ten to twenty million millionaires created in the next two decades. Your goal should be to become one of them. This book will show you how. A Slow Start When I was 18, I left high school without graduating. My first job was as a dishwasher in the back of a small hotel. From there, I moved on to washing cars, and then washing floors with a janitorial service. For the next few years, I drifted and worked at various laboring jobs, earning my living by the sweat of my brow. I worked in sawmills and factories. I worked on farms and ranches. I worked in the tall timber with a chain saw and dug wells when the logging season ended. I worked as a construction laborer on tall buildings, and as a seaman on a Norwegian Freighter in the North Atlantic. Often I slept in my PAGE 5
  • 9. GOALS! car, or in cheap rooming houses. When I was 23, I was working as an itinerant farm laborer during the harvest, sleeping on the hay in the barn and eating with the farmer’s family. I was uneducated, unskilled, and at the end of the harvest, unemployed once more. When I could no longer find a laboring job, I got a job in straight commission sales, cold calling from office-to-office and from door-to- door. I would often work all day long to make a single sale so that I could pay for my rooming house and have a place to sleep that night. This was not a great start at life. The Day My Life Changed Then one day, I took out a piece of paper and wrote down an outrageous goal for myself. It was to earn $1,000 per month in door- to-door and office-to-office selling. I folded up the piece of paper, put it away and never found it again. But 30 days later, my entire life had changed. During that time, I discovered a technique for closing sales that tripled my income from the very first day. Meanwhile, the owner of my company sold out to an entrepreneur who had just moved into town. Exactly thirty days after I had written down my goal, he took me aside and offered me $1,000 per month to head up the sales force and teach the other people what it was that I was doing that enabled me to be selling so much more than anyone else. I accepted his offer and from that day forward, my life was never the same. PAGE 6
  • 10. GOALS! Within eighteen months, I had moved from that job to another, and then to another. I went from personal selling to becoming a sales manager with people selling for me. I recruited and built a 95 person sales force. I went literally from worrying about my next meal to walking around with a pocket full of $20 dollar bills. I began teaching my salespeople how to write out their goals, and how to sell more effectively. In almost no time at all, they doubled and tripled and increased their incomes as much as ten times. Many of them are today millionaires and multi-millionaires. It’s important to note that, since those days in my mid-20s, my life has not been a smooth series of upward steps. It has included many ups and downs, marked by occasional successes and temporary failures. I have traveled, lived and worked in more than 80 countries, learning French, German and Spanish along the way, and working in 22 different fields. As the result of inexperience, and sometimes sheer stupidity, I have spent or lost everything I made and had to start over again - several times. In every case when this happened, I would begin by sitting down with a piece of paper and laying out a new set of goals for myself, using the methods that I’ll explain in the pages ahead. After several years of hit and miss goal setting and goal achieving, I finally decided to collect everything I had learned into a single system. By assembling these ideas and strategies in one place, I PAGE 7
  • 11. GOALS! developed a goal setting methodology and process, with a beginning, middle and end, and began to follow it every day. Within one year, following this blueprint for goal achieving, my life had changed once more. In January of that year, I was living in a rented apartment with rented furniture. I was $35,000 in debt and driving a used car that wasn’t paid for. By December, I was living in my own $100,000 condominium. I had a new Mercedes, had paid off all my debts and I had $50,000 in the bank. Then I really got serious about success. I realized that this “goal setting” stuff was incredibly powerful. I invested hundreds and then thousands of hours reading and researching on goal setting and goal achieving, synthesizing the best ideas I could find into a complete goal setting and achieving process that worked with incredible effectiveness. Anyone Can Do It In 1981, I began teaching my system in workshops and seminars that have now reached more than two million people in 35 countries. I began audiotaping and video taping my courses so that others could use them. We have now trained hundreds of thousands of people in these principles, in multiple languages, all over the world. What I found was that these ideas work everywhere, for everyone, in virtually every country, no matter what your education, experience or background may be when you begin. PAGE 8
  • 12. GOALS! Most of all, these ideas have made it possible for me, and many thousands of others, to take complete control over our lives. The regular and systematic practice of goal setting has taken us from poverty to prosperity, from frustration to fulfillment, from underachievement to success and satisfaction. This system will do the same for you. What I learned early on is that any plan is better than no plan at all. And it is not necessary to reinvent the wheel. All the answers have already been found. There are hundreds of thousands, and even millions of men and women who have started with nothing and achieved great success following these principles. And what others have done, you can do as well, if you just learn how. In the pages ahead, you will learn twenty-one of the most important ideas and strategies ever discovered for achieving everything that you could ever want in life. You will find that there are no limits to what you can accomplish except for the limits you place on your own imagination. And since there are no limits to what you can imagine, there are no limits to what you can achieve. This is one of the greatest discoveries of all. Let us begin. “A journey of a thousand leagues begins with a single step. Confucius PAGE 9
  • 13. GOALS! CHAPTER ONE Unlock Your Potential “The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good.” Brian Tracy Success is goals, and all else is commentary. All successful people are intensely goal oriented. They know what they want and they are focused single mindedly on achieving it, every single day. Your ability to set goals is the master skill of success. Goals unlock your positive mind and release ideas and energy for goal attainment. Without goals, you simply drift and flow on the currents of life. With goals, you fly like an arrow, straight and true to your target. The truth is that you probably have more natural potential than you could use if you lived one hundred lifetimes. Whatever you have accomplished up until now is only a small fraction of what is truly possible for you. One of the rules for success is this, it doesn’t matter where you’re coming from; all that matters is where you’re going. And where you are going is solely determined by yourself and your own thoughts. Clear goals increase your confidence, develop your competence and boost your levels of motivation. As sales trainer Tom Hopkins says, Goals are the fuel in the furnace of achievement. PAGE 10
  • 14. GOALS! You Create Your Own World Perhaps the greatest discovery in human history is the power of your mind to create the aspects of your life. Everything you see around you in the man-made world began as a thought or an idea in the mind of a single person before it was translated into reality. Everything in your life started as a thought, a wish, a hope or a dream, either in your mind, or in the mind of someone else. Your thoughts are creative. Your thoughts form and shape your world and everything that happens to you. The great summary statement of all religions, philosophies, metaphysics, psychology and success is this: “You become what you think about — most of the time.” Your outer world ultimately becomes a reflection of your inner world, and mirrors back to you what you think about. Whatever you think about continuously emerges in your reality. Many thousands of successful people have been asked what it is that they think about most of the time. The most common answer given by successful people is that they think about what they want, and how to get it most of the time. Unsuccessful, unhappy people think and talk about what they don’t want most of the time. They talk about their problems and worries, and who is to blame, most of the time. But successful people keep their thoughts and conversation on the topics of their most intensely PAGE 11
  • 15. GOALS! desired goals. They think and talk about what they want most of the time. Living without clear goals is like driving in a thick fog. No matter how powerful or well engineered your car, you drive slowly, hesitantly, making little progress on even the smoothest road. Deciding upon your goals clears the fog immediately and allows you to focus and channel your energies and abilities. Clear goals enable you to step on the accelerator of your own life and leap ahead rapidly toward achieving more of the things you really want. Your Automatic Goal Seeking Function Imagine this exercise: you take a homing pigeon out of its roost, put it in a cage, cover the cage with a blanket, put the cage in a box and then place the box into a closed truck cab. You can then drive a thousand miles in any direction. If you then open the truck cab, take out the box, take off the blanket and let the homing pigeon out of the cage, the homing pigeon will fly up into the air, circle three times and then fly unerringly back to its home roost a thousand miles away. This is the only creature on earth that has this incredible cybernetic, goal-seeking function, except for man. You have the same goal achieving ability as the homing pigeon, but with one marvelous addition. When you are absolutely clear about your goal, you do not even have to know where it is or how it is to be achieved. By simply deciding exactly what it is you want, you will begin to move unerringly toward your goal, and your goal will start PAGE 12
  • 16. GOALS! to move unerringly toward you. At exactly the right time, and in exactly the right place, you and the goal will meet. Because of this incredible cybernetic mechanism located deep within your mind, you always achieve your goals, whatever they are. You move toward them and they move toward you. If your goal is to get home at night and watch television, you will almost certainly achieve it. If your goal is to create a wonderful life full of health, happiness and prosperity, you will achieve that as well. Like a computer, your goal seeking mechanism is non-judgmental. It works automatically and continuously to bring you what you want, regardless of what you program into it. Nature doesn’t care about the size or scope of your goals. If you set little goals, your automatic goal achieving mechanism will enable you to achieve little goals. If you set large goals, this natural capability will enable you to achieve large goals. The size, scope and detail of the goals you choose to think about most of the time is completely up to you. Why People Don’t Set Goals Here is a good question: If goal setting is automatic, why is it that so few people have clear, written, measurable, time-bounded goals that they work toward each day? This is one of the great mysteries of life. I believe there are four reasons why people don’t set goals. PAGE 13
  • 17. GOALS! Goals Aren’t Important First, most people don’t realize the importance of goals. If you grow up in a home where no one has goals, or you socialize with a group where goals are neither discussed nor valued, you can very easily reach adulthood without knowing that your ability to set and achieve goals will have more of an effect on your life than any other skill. Look around you. How many of your friends or family members are clear and committed to their goals? They Don’t Know How The second reason that people don’t have goals is because they don’t know how to set them in the first place. Even worse, many people think that they already have goals, when in reality, what they actually have are a series of wishes or dreams like, “Be happy,” or “Make a lot of money,” or “Have a nice family life.” But these are not goals at all. They are merely fantasies that are co
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