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CHAPTER 1: INTRODUCTION Company Overview Tata Motors is India’s largest automobile company with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader by far in commercial vehicles in each segment, and among the top three in the passenger car market with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer and the world's second largest medium and heav
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  CHAPTER 1: INTRODUCTION Company Overview Tata Motors is India’s largest automobile company with consolidated revenues of Rs. 92,519 crores(USD 20 billion) in 2009-10. It is the leader by far in commercial vehicles in each segment, and amongthe top three in the passenger car market with winning products in the compact, midsize car and utilityvehicle segments. The company is the world’s fifth largest medium and heavy commercial vehiclemanufacturer and the world's second largest medium and heavy bus manufacturer. The company is theworld's fourth largest truck manufacturer, and the world's third largest bus manufacturer. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Throughsubsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand andSpain. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenueexceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India'smost valuable brand' in an annual survey conducted by Brand Finance and The Economic Times.Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company wasestablished in 1945 as a locomotive manufacturing unit and later expanded its operations to commercialvehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of Germany, which ended in1969.The presence of Tata Motors indeed cuts across the length and breadth of India. Through its subsidiaries,the company is engaged in engineering and automotive solutions, construction equipment manufacturing,automotive vehicle components manufacturing and supply chain activities, machine tools and factoryautomation solutions, high-precision tooling and plastic and electronic components for automotive andcomputer applications, and automotive retailing and service operations.Established in 1945, Tata Motors’ presence indeed cuts across the length and breadth of India. Over 4million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),Pantnagar (Uttarakhand), Dharwad (Karnataka) and Sanand (Gujarat). The company's dealership, sales,services and spare parts network comprises over 3500 touch points; Tata Motors also distributes andmarkets Fiat branded cars in India. The company also has a strong auto finance operation, Tata Motor Finance.At the core of the company’s approach to doing business is the Tata Business Excellence Model.Incorporating sound business principles, like customer satisfaction, quality, attention to detail,conservation of resources and protection of the environment, this model shapes the way Tata Motorsdesigns, manufactures and markets its products. Summer Project ReportPage 1  Products The company’s main product lines are: · Passenger Cars: the compact car, Indica, launched in 1998, the mid size, Indigo, launched in2002, and the Indigo Marina, launched in 2004 in both petrol and diesel versions. · Utility Vehicles: the Tata Sumo launched in 1994, the Tata Safari launched in 1998 and their variants · Small Commercial Vehicles: the company created a new segment in 2005 by launching the TataAce, India’s first indigenously developed mini-truck. · Light Commercial Vehicles: which include pickups, trucks and buses ranging from 2T GVW to7.5T GVW. · Medium and Heavy Commercial Vehicles: which include trucks, buses, dumpers and multi- axledvehicles from 9T GVW to 40T GVW. Through Tata Daewoo Commercial Vehicle CompanyLimited. It now offers a range of high horsepower trucks ranging from 220 HP to 400 HP in dumptruck, tractor-trailers, mixers and cargo applications. · Passenger buses: The company also manufactures and sells passenger buses, 12 seaters to60 seaters, in the light, medium and heavy segments. · Defence Business: This relatively new business unit of Tata takes care of all the businessactivities of a wide array of armoured and non-armoured vehicles for defence purposes.Adopting the principle of Kaizen or continuous learning, the company is constantly improving itsstandards. The versatile yet simple 5S approach to process improvement - sort, straighten, simplify andstandardize in a self-disciplined manner is a way of life at Tata Motors.These principles help optimize various operations of the company and conserve precious resources. Byworking closely with vendors and partners, at the design and manufacturing stages, the company ensuresthat they too follow the same principles. International Business Tata Motors, has substantial international presence with currently about 18% of its revenues coming frominternational business, the company’s objective is to expand its international business, both throughorganic and inorganic growth routes. Over the years, the company has received more than 50 awards fromthe Government of India for its exports initiatives.In 2004, it acquired the Daewoo Commercial Vehicle Company, Korea’s second largest truck maker. Therechristened Tata Daewoo Commercial Vehicle Company has already begun to launch new products. In2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coachmanufacturer, with an option to acquire the remaining stake as well. Hispano’s presence is beingexpanded in other markets. These acquisitions will further extend Tata Motors’ international footprint,established through exports since 1961. The company’s commercial and passenger vehicles are already Summer Project ReportPage 2   being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia andAustralia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia, Spain andSenegal.Through its subsidiaries, the company is engaged in engineering and automotive solutions, constructionequipment manufacturing, automotive vehicle components manufacturing and supply chain activities,machine tools and factory automation solutions, high-precision tooling and plastic and electroniccomponents for automotive and computer applications, and automotive retailing and service operations.Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea,Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, SouthKorea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company haslaunched several new products in the Korean market, while also exporting these products to severalinternational markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are fromTata Daewoo.In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coachmanufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded inother markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a globalleader in body-building for buses and coaches to manufacture fully-built buses and coaches for India andselect international markets. In 2006, Tata Motors entered into joint venture with Thonburi AutomotiveAssembly Plant Company of Thailand to manufacture and market the Company's pickup vehicles inThailand. Research & Development The foundation of the company’s growth over the last 50 years is a deep understanding of economicstimuli and customer needs, and the ability to translate them into customer desired offerings throughleading edge R&D. The company’s Engineering Research Centre (ERC), in Pune which has 1400scientists and engineers, was established in 1966. Tata Daewoo Commercial Vehicle Company andHispano Carrocera also have R&D establishments at Gunsan in Korea and Zaragoza in Spain. These threefacilities together enable the company to share and access knowledge and technology for designing anddeveloping world-class products. Besides product development, R&D also focuses on environment-friendly technologies in emissions and alternative fuels.The ERC has enabled pioneering technologies and products. It was Tata Motors, which developed thefirst indigenously developed Light Commercial Vehicle, India’s first Sports Utility Vehicle and, in 1998,the Tata Indica, India’s first fully indigenous passenger car. Within two years of launch, Tata Indica became India’s largest selling car in its segment.The pace of new product development has quickened through an organization-wide structured NewProduct Introduction (NPI) process. The process with its formal structure for introducing new vehicles inthe market brings in greater discipline in project execution. For example, the NPI process helped Tata Summer Project ReportPage 3  Motors create a new segment by launching the Tata Ace, India’s first mini-truck. The years to come willsee the introduction of several other innovative vehicles, all rooted in emerging customer needs. The ERCin Pune, among whose facilities are India’s only certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration has received several awards from the Government of India. Some of themore prominent amongst them are the National Award for Research and Development Efforts in Industryin the Mechanical Engineering Industries sector in 1999, the National Award for SuccessfulCommercialization of Indigenous Technology by an Industrial Concern in 2000, and theCSIR DiamondJubilee Technology Award in 2004. Corporate Social Responsibility Summer Project ReportPage 4
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