302 NZ BusinessPlanTemplate GENC


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Business plan Your business logo Business name Address 1 Address2 City/town Phone Fax Mobile Email Website Template © The Small Business Company Limited. All rights reserved Contents Page 1. Business model Introduction Current position Competitive advantage Growth plan 2. Business strategy Tactics Strategic impact Core values 3. Marketing SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing b
  Business plan Your business logo Business name  Address 1 Address2City/townPhoneFaxMobileEmailWebsite Template © The Small Business Company Limited. All rights reserved  Contents Page1. Business model IntroductionCurrent positionCompetitive advantageGrowth plan 2. Business strategy TacticsStrategic impactCore values 3. Marketing SWOT and critical success factorsMarket researchDistribution channelsStrategic alliancesE-commerce and technologyTactical promotion planMarketing budgetCredibility and risk reduction 4. Team and management structure Skills, experience, training and retention 5. Financial budgets and forecasts Profit and Loss forecastCash flow forecastBalance sheet forecastCapital expenditure budgetBreak-even analysis 6. Summary Business plan prepared Month Year Page 2  1. Business model overview Introduction  A brief history of your business, or if it is a new business a brief history of your background relevant toyour business idea.The purpose of your business: what business you’re in and why you started it.Identify your location and explain if this is important (or is a competitive advantage).Describe your products and services.Outline your channel to market; how do you intend to distribute your product/.service to the market? Current position Outline the current position of your business: where is your business in the business lifecycle(introductory phase, growth phase, mature, declining)?Explain what industry you operate in and where it sits in the business lifecycle (emerging Industry,growth industry, mature industry, declining industry).If you haven’t started yet, outline what you are doing at present and how it is relevant to your business. Competitive advantage Complete a competitor analysis and outline how you will offset their strengths, and capitalise on their weaknesses.Explain your competitive advantage and the market niche you’ve identified.What intellectual property do you own, or what do you intend to protect and how? Growth plan What plans do you have to increase your capability?What plans do you have to increase your capacity?What makes you confident your business will continue to grow and be sustainable? Business plan prepared Month Year Page 3  2. Business strategy Outline here your business strategy for: ã The next year  ã The next 1-3 yearsDescribe your business objectives and goals (make sure they are specific and measurable). Tactics Outline the gap between where you are now and where you want to be (as above).Cover the main practical steps you have to take to get your business from where it is now to where youwant it to go. What extra resources will you need? Strategic impact Outline the external threats or opportunities that could impact on your business during: ã The next year  ã The next 1-3years Core values Describe the core values that underpin your business. Explain why these core values are crucial to your long-term business success, how they will affect customers (the benefits) and how they will help tomotivate both you and your staff. Business plan prepared Month Year Page 4
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