How to be Famous - Student Recruitment through live internet broadcast

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1. HOW TO BE FAMOUS Recruitment Through Live Internet Broadcast. @tomcochrane // digital storyteller @tomcochrane // tomcochranephoto.com // #PSEWEB 2015 – Montreal, QC…
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  • 1. HOW TO BE FAMOUS Recruitment Through Live Internet Broadcast. @tomcochrane // digital storyteller @tomcochrane // tomcochranephoto.com // #PSEWEB 2015 – Montreal, QC
  • 2. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
  • 3. oldcrowmagazine.com
  • 4. Background  Online Recruitment Officer:  web  social  webinars @tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
  • 5. Made at #PSEWEB #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Where else do good ideas come from?  Saying goodbye to webinars  Saying hello to webcasts!  Lightbulb moment!
  • 6. Post #PSEWEB #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  On return…
  • 7. Post #PSEWEB #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  On return…  Pitch to my manager: A live, online, interactive bi-weekly talk show featuring students, faculty, and staff of Grenfell Campus, targeted at prospective students.
  • 8. Post #PSEWEB #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Use Google Hangouts On-Air to broadcast live to YouTube.  Automatically archived to YouTube for watching later and embedding.
  • 9. Post #PSEWEB #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
  • 10. Step 1: Required gear + budget #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Video camera (Canon HF r500, $400)
  • 11. Step 1: Required gear + budget #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  USB Microphone (Yeti, $200)
  • 12. Step 1: Required gear + budget #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Lights (Kit, $350)
  • 13. Step 1: Required gear + budget #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Encoding box (Blackmagic Intensity, $250)
  • 14. Step 1: Required gear + budget #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Plus:  Cables (HDMI, USB)  Already had computer (Macbook Pro), tripod  Total: ~$1500  Approved!
  • 15. Step 2: Buy in #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Recruitment team and marketing
  • 16. Step 2: Buy in #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Recruitment team and marketing  IT
  • 17. Step 2: Buy in #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Recruitment team and marketing  IT  Admin
  • 18. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  CLAPPING GIF HERE
  • 19. Step 3: Just do it #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  …almost  Branding
  • 20. Step 3: Just do it #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  …almost  Branding  Content Plan  Making it work - literally.
  • 21. Step 3: Just do it #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  …almost  Branding  Content Plan  Making it work  Booking guests  Promotion - literally.
  • 22. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
  • 23. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
  • 24. #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com
  • 25. Step 4: Aftermath #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  Internal response  Growing enthusiasm  Student response  What’s next?
  • 26. Periscope #PSEWEB 2015 | Montreal, QC@tomcochrane // tomcochranephoto.com  One tap, mobile live broadcast
  • 27. THANKS. @tomcochrane // tomcochranephoto.com @tomcochrane // tomcochranephoto.com
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